Comcast has a sad because, with the increased availability of competitors in the broadband market, what is arguably the most loathed company in America is losing customers.
Merciful heavens! It appears that these companies are charging prices that are too low.
Comcast reportedly plans significant job cuts in its cable division as the firm continues to lose residential broadband and TV customers. Comcast lost 144,000 residential broadband customers in Q3 2026, up from a 91,000-customer loss in the same quarter a year ago, the company said in its earnings report today.
Comcast historically capitalized on a lack of competition for high-speed wired broadband. But now it faces stronger competition from fixed wireless providers and from fiber providers in parts of its cable territory.
“Fixed wireless remains aggressive and continues to take share, while fiber construction remains elevated, with pockets of irrational pricing and promotional activity,” Comcast co-CEO Mike Cavanagh said today in an earnings call.
Comcast CFO Jason Armstrong said “irrational pricing” from fiber operators includes $30 to $40 monthly broadband offers “in specific markets in the third quarter.” He said $30 to $40 pricing is irrational because deploying fiber costs $1,500 or more per home, and is “getting more expensive with construction costs up as you get into more suburban and rural areas.”
The first, and most obvious, point here is that Comcast co-CEO Mike Cavanagh and Comcast CFO Jason Armstrong are contemptible greed-heads who should have been drowned at birth by their parents.
The second point is that Comcast clearly does not have a handle on the actual installation costs for fiber.
………
After the latest quarterly drop, Comcast has 28.3 million residential broadband customers in the US. Comcast said it has a plan to turn things around.
“We’ve embarked on the most significant operating and cost transformation in our company’s history, with an opportunity we believe will ultimately amount to billions of dollars over time,” Cavanagh said. The organizational changes will result in a “significant charge” of over $1 billion to be applied in the fourth quarter earnings report, Armstrong said.
It appears likely that job cuts will affect Comcast’s famously frustrating customer service division, replacing some number of humans with AI agents that already handle some customer interactions. “As personal AI agents reshape how consumers discover, purchase, and manage services, we’re positioning Comcast to capitalize on that shift,” Armstrong said.
When a company says that adopting AI to improve their customer service they are lying.
In order for to even remotely approach viability, their existing customer service would have to be so horrifically bad that ……… Oh, right Comcast.
For them, AI might actually be an improvement.












