It has been discovered that Polymarket paid influencers to create videos of fake winnings as a part of their marketing campaign.
The technical term for this is, "Fraud," and in the less enlightened past, people were sent to prison over this.
Polymarket has been banned from letting U.S. users trade on its website since 2022. But the company is waging a secret campaign for Americans’ attention on social media, paying creators to film trades on fake websites and hiring overseas workers to make the videos go viral in the U.S., a Wall Street Journal investigation found.
The campaign bolstered the perception that Polymarket lets users make fast and easy money, as the company attempts to bring its offshore website back to the U.S.
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We reviewed more than 1,100 videos made by 10 of Polymarket’s more than 100 creators. In 70% of the videos, creators appeared to place a bet on websites that looked nearly identical to Polymarket, but were actually dummy sites the company used to film fake trades. Many of the creators didn’t disclose they were paid by Polymarket until we reached out.
Around 10% of the videos went even further, adding outdated footage or fake headlines to imply they won their bets. Those videos depicted the creators winning almost $900,000. We traced how each bet would have actually been resolved and found that in reality, the creators—and anyone who had placed identical bets—would actually have lost more than $166,000.
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Polymarket gave its creators bulletpointed scripts and reviewed videos before publishing, people who have worked with the company said. If a video was obviously faked, the creator would be asked to remake it.
Fraud and insider trading are not prediction markets.







