It appears that Microsoft has decided that paying $40,000.00 a month (not a decimal place error) to access the Twitter API is not worth it, so they are dropping the microblogging service its offerings.
Now Elon Musk has announced that he plans to sue Microsoft.
I'd call him a complete tool, but a tool has a useful purpose:
Elon Musk seems to take a personal affront to anyone who says “dude, we’re not going to pay your crazy prices for stuff.” For example, he pulled the NY Times “verified” badge weeks before everyone else was set to lose it after they announced they wouldn’t pay.
Now, Microsoft has announced that it is dropping Twitter from its Smart Campaigns advertising platform, in part because of the $42,000 per month API fee (the “small” package) that Musk is trying to charge. This comes right after Intercom, one of the giant customer support companies, which many organizations use to manage their customer support work on Twitter, announced that it was also dropping Twitter support from its platform over Musk’s API fees.
The Microsoft move is a big deal, because it means even fewer advertisers will likely be putting ads on Twitter. But, Microsoft realizes that it’s just not worth it to pay the ridiculous fee for very little benefit, so it has told customers that Twitter will be gone as of next week.
………
Musk, in his typical fashion, responded by throwing a little tantrum, and suggesting he’s going to sue Microsoft… for “illegal” use of Twitter data.
“They trained illegally using Twitter data. Lawsuit time” the man says.
This is another tell from Musk. I mean, he made the same bullshit claim about Substack after he had the company (temporarily) block users from interacting with any tweet that had a Substack link in it, claiming (falsely) that Substack was “trying to download a massive portion of the Twitter database to bootstrap their Twitter clone.”
I have not been surprised by Musk's public implosion since buying Twitter.
I have always thought that he was a narcissistic fraud. I am just surprised that the rest of the world has come to agree with me so quickly.
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