27 December 2007

Democrats Try Fiscal Sanity in Campaigns

The Democratic Presidential candidates are finally moving toward a flat fee structure with their consultants, as opposed to paying a percentage of the media buy.

The Republicans have been doing this for years, and it removes a perverse incentive for the consultants to recommend large media buys, since it pads their fees.

Of interest is this statement:
In interviews, aides said Ms. Clinton, of New York, and Mr. Edwards, of North Carolina, had negotiated flat fees with their top consultants. And Mr. Obama, of Illinois, has capped what his consultants can earn, which will convert their more traditional percentage deal into a flat fee once his ad spending passes a certain threshold, his aides say.
As on healthcare, the putative "candidate of change" is taking the more timid and status quo route.

Hopefully, this is a first step in putting a better leash on Democratic political consultants who frequently spend too much time as the face of the campaign to the press.

Political consultants should neither be seen nor heard until after the general election.


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