19 July 2009

The Best Press Release Ever

Cyclone Power Technologies issued the following press release regarding rumors of it creating flesh eating zombie hordes:
PRESS RELEASE

Cyclone Power Technologies Responds to
Rumors about “Flesh Eating ” Military Robot

POMPANO BEACH, FL, July 16, 2009. In response to rumors circulating the internet on sites such as FoxNews.com, FastCompany.com and CNET News about a “flesh eating ”robot project, Cyclone Power Technologies Inc. (Pink Sheets: CYPW) and Robotic Technology Inc. (RTI) would like to set the record straight: This robot is strictly vegetarian.

On July 7, Cyclone announced that it had completed the first stage of development for a beta biomass engine system used to power RTI ’s Energetically Autonomous Tactical Robot (EATR™), a Phase II SBIR project sponsored by the Defense Advanced Research Projects Agency (DARPA), Defense Sciences Office. RTI ’s EATR is an autonomous robotic platform able to perform long-range, long-endurance missions without the need for manual or conventional re-fueling.

RTI ’s patent pending robotic system will be able to find, ingest and extract energy from biomass in the environment. Despite the far-reaching reports that this includes “human bodies,” the public can be assured that the engine Cyclone has developed to power the EATR runs on fuel no scarier than twigs, grass clippings and wood chips – small, plant-based items for which RTI ’s robotic technology is designed to forage. Desecration of the dead is a war crime under Article 15 of the Geneva Conventions, and is certainly not something sanctioned by DARPA, Cyclone or RTI.

“We completely understand the public ’s concern about futuristic robots feeding on the human population,but that is not our mission,”stated Harry Schoell,Cyclone ’s CEO.“We are focused on demonstrating that our engines can create usable, green power from plentiful, renewable plant matter. The commercial applications alone for this earth-friendly energy solution are enormous.”
(emphasis original)

Somehow, I do not think that this press release will help much. They just cemented their position in the public view as a manufacturer of Cannibal Zombdroids.

If Leno, O'Brien, Letterman, Colbert, or Stewart's writer's hear about this, it will be how your company is introduced to mainstream America.

H/t Noah Shachtman.

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