So Nu?

Except for clueless C-Suite Auto executives (but I repeat myself) no one wants the f%$#ing touchscreens in their f%$#ing cars.

Hoocoodanode?

Automakers are having an increasingly difficult time convincing their customers that more in-car screens — and the often dodgy software that accompanies them — are a compelling reason to pay a major premium.

Virtually every major car company is now installing increasingly enormous screens into the dashboards of its cars, frequently stretching far beyond the driver’s seat and into the passenger area as well.

But what’s becoming more and more clear is that practically nobody actually wants any of those purported luxuries in their ride. As a new survey by consumer research firm JD Power goes to show, owners of 2026 model-year vehicles are being actively put off by the enormous displays.………

“The technology customers value most is often the technology they barely notice because it simply works,” said JD Power director of customer success Doron Hikry in an accompanying press release. “Smart ignition and smart climate control make everyday driving easier without demanding the driver’s attention, while more automation and additional screens don’t necessarily translate into a better experience.”