Tesla Cybertruck Risks Becoming the Ford Edsel of the EV Era
—Bloomberg on the piss poor sales numbers for Musk's folly.
Elon's Swasticar is not selling well
Ford Motor Co. introduced a car almost 70 years ago widely viewed as the greatest automotive flop of all time. Tesla Inc.’s Cybertruck may well be on its way to claiming that title.
Ford’s Edsel, unveiled in 1957, was pitched as an entirely new kind of car, with an oval-shaped front grille likened to a horse collar. The company predicted it would sell 200,000 units in the model’s first year on the market. Ford ended up selling less than one-third of that target, and the Edsel’s design became the butt of jokes.
Tesla started delivering its unusually angular Cybertruck in 2023. Chief Executive Officer Elon Musk called it the company’s best product ever and estimated the carmaker might build more than 250,000 annually, depending on demand. Tesla sold less than one-sixth of that number in its first year, and the truck’s blocky looks became a punchline.
Edsel sales dropped each year the model was on the market, and Ford discontinued the car in 1959. Cybertruck sales are off to an even worse start. Only 7,133 have been registered in the US this year through May, according to S&P Global Mobility data provided to Bloomberg News. That count is buoyed by Musk’s other companies, with SpaceX building out a fleet of Cybertrucks.
Even with the self-dealing and fraud, the tiny penis truck is not selling well.
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