I am referring to Bill Gates's daughter, Phoebe, who has founded a personal shopping and advertising website that appears to be little more than affiliate marketing hijacking and fraud.
Phia, an advertising startup co-founded by Phoebe Gates, daughter of billionaire Microsoft Corp. co-founder Bill Gates, bills itself as a “personal shopping assistant” that helps users find the lowest prices on a broad range of clothes and fashion accessories.
Download the Phia tool onto a web browser, use it while shopping and — voila — the so-called extension can quickly find discount codes for products. Businesses like these, known in industry parlance as affiliate marketing programs, typically collect a commission from retailers that make the resulting sale.
But according to Ben Edelman, an independent researcher and consultant who studies affiliate marketing, as well as Capital One Shopping, which makes a competing browser extension, Phia claimed credit for online sales it didn’t actually drive, in violation of many digital platforms’ policies.………………
Phia was launched by Phoebe Gates, 23, and friend Sophia Kianni in 2025. The company has raised a total of $43.5 million from investors including Notable Capital, Kleiner Perkins, Khosla Ventures and a raft of celebrities like Sydney Sweeney, Khloe Kardashian and Hailey Bieber. Former Meta Platforms Inc. Chief Operating Officer Sheryl Sandberg is also an investor. Representatives for Notable, Kleiner Perkins and Khosla Ventures didn’t immediately respond to requests for comment.
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The app has garnered a lot of attention, in part because of its well-known co-founders. Both Gates and Kianni have been included on Forbes’ 30 Under 30 lists in recent years, and have touted the business’s data privacy.
Ah yes, the 30 under 30 list, better known as the, "Forbes to fraud pipeline."
Another Nepo baby, though probably not as big a scumbag as her Epstein linked dad.
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