2 years after going all in on Large Language Model Artificial Intelligence, the listicle wankers Buzzfeed are circling the drain.
Gee, hoocoodanode that a pivot to AI would not work out? (Spoiler, everyone knew that a pivot to AI would not work out.)
Why would people go to Buzzfeed when they could generate identical generic bullsh%$ from ChatGPT?
In January 2023, BuzzFeed CEO Jonah Peretti announced in a memo to staff that the company was making a hard pivot to AI — years before the word “slop” was added to the public lexicon.
In the memo, which was published roughly two months after OpenAI unveiled its groundbreaking ChatGPT chatbot, Peretti said BuzzFeed would be using the software to enhance the company’s infamous quizzes by generating personalized responses.
The company’s stock price jumped aggressively, from around $3 per share to north of $15. But longer-term, neither insiders nor the public were particularly compelled by the move. Nonetheless, Peretti doubled down, promising in May 2023 that AI will “replace the majority of static content” on the site, just a month after shutting down its Pulitzer Prize-winning BuzzFeed News division.
The stock price jumped because stock prices always jump after massive layoffs. Wall street is populated by not particularly bright sociopaths.
Reality soon set in. The AI quizzes were underwhelming, and the site was soon caught publishing entire AI-generated articles that were sloppy and repetitive. After the initial spike in enthusiasm, the company’s stock took a massive beating; as of this week, its shares are hovering around 70 cents.
Now, three years after its AI pivot, the writing is on the wall. The company reported a net loss of $57.3 million in 2025 in an earnings report released on Thursday. In an official statement, the company glumly hinted at the possibility of going under sooner rather than later, writing that “there is substantial doubt about the Company’s ability to continue as a going concern.”
I won't miss this sh%$ at all.
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