In admitting the obvious, Dell Computer has announced changes to its PC lineup because said customers hate AI features with a white-hot burning passion.
Reading this room did not require much of a stretch.
The tech industry’s insistence on cramming AI into virtually every aspect of their consumer-facing offerings, from AI apps you can’t uninstall to hallucinating assistants that nobody asked for, has been nothing short of insufferable.If you war wondering if regular consumers are sick and tired of bogus hallucinating "Artificial Intelligence" features in their every day work, the answer is not just, :ye," but the answer is, "Fuck yes."
Tech enthusiasts and average consumers alike have watched helplessly as software and hardware they rely on to research, work, game, and keep in touch have turned into testing grounds for unproven AI tech — often without their consent.
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Thankfully, vendors are finally starting to pay attention. As PCGamer reports, Windows PC maker Dell admitted at this year’s CES that things have really gotten out of hand.
Their executives are willing to say the quiet part out loud — that nobody is scrambling to buy an “AI PC.”
“One thing you’ll notice is the message we delivered around our products was not AI-first,” Dell’s head of product, Kevin Terwilliger, said during a pre-CES briefing, as quoted by the publication. “So, a bit of a shift from a year ago where we were all about the AI PC.”
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The fact that Dell is worried its AI-first approach may be hindering it from reaching new customers and making new sales, though, is telling.
Beyond Terwilliger’s eureka moment, Dell also admitted at CES that killing off its much-beloved line of XPS laptops was a mistake, officially reviving it for 2026 — and judging by the elated reactions the move has garnered, it was likely the right move.


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