So, we have another headline that states the obvious, "McKinsey wonders how to sell AI with no measurable benefits.
McKinsey is not in the business of creating things with measurable benefits.
McKinsey is in the business of generating numbers of dubious provenance to justify the inevitable, whether it be layoffs to boost senior management stock options, helping Purdue Pharma get America hooked on opioids, or helping politically connected people loot taxpayer funds.
Software vendors keen to monetize AI should tread cautiously, since they risk inflating costs for their customers without delivering any promised benefits such as reducing employee head count.
The latest report from McKinsey & Company mulls what software-as-a-service (SaaS) vendors need to do to navigate the minefield of hype that surrounds AI and successfully fold such capabilities into their offerings.
According to the consultancy, there are three main challenges it identifies as holding back broader growth in AI software monetization in the report "Upgrading software business models to thrive in the AI era."
One of these is simply the inability to show any savings that can be expected. Many software firms trumpet potential use cases for AI, but only 30 percent have published quantifiable return on investment from real customer deployments.
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