Being Evil

It appears that Google placed trackers on on the DMV web site in order to get specific information on drivers disabilities from their placard applications so that they could sell ads specific to their conditions.

This is a whole new level of evil.

For f%$#'s sake.

Google needs to pump the brakes when it comes to tracking sensitive information shared with DMV sites, a new lawsuit suggests.

Filing a proposed class-action suit in California, Katherine Wilson has accused Google of using Google Analytics and DoubleClick trackers on the California DMV site to unlawfully obtain information about her personal disability without her consent.

This, Wilson argued, violated the Driver’s Privacy Protection Act (DPPA), as well as the California Invasion of Privacy Act (CIPA), and impacted perhaps millions of drivers who had no way of knowing Google was collecting sensitive information shared only for DMV purposes.

"Google uses the personal information it obtains from motor vehicle records to create profiles, categorize individuals, and derive information about them to sell its customers the ability to create targeted marketing and advertising," Wilson alleged.

According to Wilson, California's DMV "encourages" drivers "to use its website rather than visiting one of the DMV’s physical locations" without telling drivers that Google has trackers all over its site.

Likely due to promoting the website's convenience, the DMV reported a record number of online transactions in 2020, Wilson's complaint said. And people with disabilities have taken advantage of that convenience. In 2023, approximately "40 percent of the 1.6 million disability parking placard renewals occurred online."

Wilson last visited the DMV site last summer when she was renewing her disability parking placard online. At that time, she did not know that Google obtained her personal information when she filled out her application, communicated directly with the DMV, searched on the site, or clicked on various URLs, all of which she said revealed that either she had a disability or believed she had a disability.

Her complaint alleged that Google secretly gathers information about the contents of the DMV's online users’ searches, logging sensitive keywords like "teens," "disabled drivers," and any "inquiries regarding disabilities."

Google "knowingly" obtained this information, Wilson alleged, to quietly expand user profiles for ad targeting, "intentionally" disregarding DMV website users' "reasonable expectation of privacy."

While I hope that Ms. Wilson wins her lawsuit, I also hope that criminal charges, and the associated, "Frog-marched out of their offices in handcuffs," thing happens too.

Full disclosure.  I use Google Analytics and Google Adsense on this site.  You can see the disclosure on the right hand column.  (Also, Google owns blogger, so it's pretty likely that they are tracking you in ways beyond my most cynical imaginings)