If There Were a Gold Medal for Tiny Dick Energy

Remember when I suggested that Elon Musk's firing of an engineer for his own falling engagement numbers on Twitter? Well, it gets better. He has now ordered Twitter to change its algorithms to make sure that everyone sees his tweets, whether you are following him or not.  (As Anna Russel would say, "I'm not making this up, you know.")

Seriously, how did anything think that this guy was a visionary?

At 2:36 on Monday morning, James Musk sent an urgent message to Twitter engineers.

“We are debugging an issue with engagement across the platform,” wrote Musk, a cousin of the Twitter CEO, tagging “@here” in Slack to ensure that anyone online would see it. “Any people who can make dashboards and write software please can you help solve this problem. This is high urgency. If you are willing to help out please thumbs up this post.”

When bleary-eyed engineers began to log on to their laptops, the nature of the emergency became clear: Elon Musk’s tweet about the Super Bowl got less engagement than President Joe Biden’s.

Biden’s tweet, in which he said he would be supporting his wife in rooting for the Philadelphia Eagles, generated nearly 29 million impressions. Musk, who also tweeted his support for the Eagles, generated a little more than 9.1 million impressions before deleting the tweet in apparent frustration.

In the wake of those losses — the Eagles to the Kansas City Chiefs, and Musk to the president of the United States — Twitter’s CEO flew his private jet back to the Bay Area on Sunday night to demand answers from his team.

Within a day, the consequences of that meeting would reverberate around the world, as Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. This was no accident, Platformer can confirm: after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk — and Musk alone — benefits from previously unheard-of promotion of his tweets to the entire user base.

………

By Monday afternoon, “the problem” had been “fixed.” Twitter deployed code to automatically “greenlight” all of Musk’s tweets, meaning his tweets will bypass Twitter’s filters designed to show people the best content possible. The algorithm now artificially boosted Musk’s tweets by a factor of 1,000 – a constant score that ensured his tweets rank higher than anyone else’s in the feed.

Seriously, someone needs to stage an intervention, and maybe get him into a conservatorship, and then they should make a biopic about him starring Nicholas Cage.

This man is crazier than a bedbug.