Negative reviews of Yankee Candles, specifically that there is no scent for the candles is back.
In case you've been living in a cave, this is an indicator of Coronavirus related loss of smell:
While scientists continue to wrap their head around the complexities of the coronavirus and its effect on the human body, one unusual source has been floated as a potential indicator of when Covid cases are on the rise.Yankee Candles.
Inspired by a viral tweet from December about people complaining on Amazon that the candles having “no scent” – which prompted some to wonder if that may be down to Covid and a loss of smell – professor Nicholas Beauchamp from Northeastern University in Boston decided to investigate whether it was more than just a coincidence.
And he isn’t the first to spot the curious phenomenon either, as Stanford doctorate student Kate Petrova penned a thread back in November 2020 where she noted the proportion of product reviews mentioning a lack of scent rose from less than two per cent in January that year to almost six per cent in November.
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However, it seems as though not many have spotted the apparent implication which comes with complaining about a candle’s poor smell, as Coders Against Covid co-founder Dr Jorge Caballero noted on Sunday that the one-star reviews were back with a vengeance.
“Yankee Candle reviews indicate that Covid is about [to] surge again,” he tweeted.
The latest possible rise in negative reviews has prompted mixed reactions from individuals online:
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Absolutely wild that yankee candle reviews have infinitely surpassed the federal govt as a communicator of covid prevalence
— Citizen Kate, The Enigma™️ (@ctznkate) October 9, 2022
The next 2-3 months are not going to be pleasant, despite the CDC's push for people to unmask and congregate in large crowds in poorly ventilated spaces.
This is going to get ugly.
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