I Suggest Naming it, "Painful Rectal Itch"

It comes from the SNL skit
(Season 1, when it was funny)

It appears that Facebook, Inc. is looking at changing its name.

I suggest that they change their name to, "Painful Rectal Itch," because with a name like that, it has to be good.

Seriously, this is the stupidest idea since Comcast decided to rename its consumer hostile internet service "Xfinity."

Your company is viewed as complete sh%$ because it IS complete sh%$, and the sh%$ is a direct result of the fact that Mark Zuckerberg is a genuinely horrible human being who has constructed the company in his own image:

Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.

The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

Facebook already has more than 10,000 employees building consumer hardware like AR glasses that Zuckerberg believes will eventually be as ubiquitous as smartphones. In July, he told The Verge that, over the next several years, “we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”

It's lipstick on a pig, and it is futile. (See the Xfinity case)

If you want your company to be viewed more favorably, you need to change your contemptible behavior.