The reason Millennials are turning away from cars is simply because no one is giving them vehicles they want. It’s not about car-sharing trends affecting city-dwelling youth or that they are avoiding gas guzzlers in order to save the environment. “[Millennials] expect you to be green and to do right by the environment,” says Anne Hubert of Scratch, the consulting unit of Viacom. “You don’t get extra credit for doing what you are supposed to do.”Just because your parents have have more money than common sense, and you are a self-entitled spoiled brat does not make this the normal state of affairs in America.
Today’s teens and Millennials are often called the entitled generation for a reason. They expect to drive their very own fully-loaded luxury vehicle with retractable roof and multi-speaker audio system. If they can’t have their specific dream car, then they don’t want anything and won’t waste time getting a driver’s license. Past generations of young drivers, by comparison, were satisfied with any piece of metal that moved.
My brother and I, like many other Millennials, weren’t willing to downgrade, compromise, or to be forced to drive a parent’s vehicle. I received my license at age seventeen only after I had my red convertible sitting in the driveway. My brother refused to even look at the driver’s manual until he received his BMW at age eighteen. It is this sense of entitlement that is reshaping how automakers market and develop vehicles to appeal to Millennials. “It’s an entire soup-to-nuts makeover. The old recipe isn’t going to work,” says Hubert.
The sense of entitlement, and the complete lack of awareness of those less fortunate than her, makes me think that she must somehow be related to Mitt Romney.
H/t Atrios.
0 comments :
Post a Comment