What Technically Competent ISPs Do to Provide Service

Verizon is investing resources in a technology called P4P, a PEER TO PEER technology which promises to reduce the burden on ISPs with regard to the distribution of commercial and licensed high bandwidth products.

This is what Bit-Torrent was designed to do. It was developed for things like Linux distros, and the idea was that when you released an upgrade, you would get the downloaders to share amongst themselves, so your server would not be vomiting blood.

Ars spoke with Verizon senior technologist and P4P workgroup co-chair Doug Pasko, who tells us that Verizon observed download performance improvements of approximately 200 percent during tests conducted with Pando. The performance boost can climb as high as 600 percent in some cases. Verizon believes that P2P technology is moving into the mainstream and is being legitimized for large-scale commercial content delivery. The company sees P4P as a way to enable broader commercial adoption of P2P tech while unclogging the tubes and relieving network congestion.

Since the efficacy of the P4P protocol largely relies on the availability of network topology information, Verizon and the P4P workgroup aim to make the new protocol an industrywide standard and convince other carriers to share their own data and participate. "Quite frankly, any carrier should benefit from this," Pasko told Ars. The initiative has drawn support from a number of ISPs, including Comcast, which is currently facing scrutiny for impeding peer-to-peer traffic on its own network.

This is not to say that Verizon is not evil, after all they are the phone company, but they are not evil and stupid as ComCast is.