03 August 2007

Blu-Ray May Have a Chance in the Format Wars

History has shown that the adult entertainment industry leads the consumer electronics field in adopting new technologies.

It led the adoption of VCRs, it was probably the deciding factor in the VHS/Betamax format war, and popularized DVDs.

Well, it appears that, Blu-Ray is the format of choice for Japanese porn (HD-DVD is the format of choice in the US).

This is significant change of direction for Sony, who created Blu-Ray, as they have typically been very aggressively using licenses to keep erotica out of their formats.

They still don't "get" it. The disks have to be produced in Taiwan, and reimported, but they appear to be having at least a bit of a clue now.

Still, despite the head start, HD DVD isn't exactly taking the porn industry by storm. Several U.S. companies interviewed earlier this year have not made good on their plans to release titles in HD DVD, while Blu-ray Disc appears to be gaining ground with its new initiative to work with Japanese adult film makers. The result could be a shift in Blu-ray's favor. U.S. adult film makers said they would use whatever makes sense, and only favored HD DVD early on because the format is less expensive to make movies with and they received extensive help from HD DVD backers.

A friendlier face from the Blu-ray Disc camp appears to be working with Japan's porn industry. Perhaps it could work in the U.S. as well.

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