22 October 2024

Screwing Up in Reverse

It appears that Elon Musk's Ecch (Twitter) will not be subjected to the regulations accorded to "Gatekeepers" under EU regulations because he has destroyed the site's ad revenue.

So, Ecch is not subject to increased scrutiny for the potential harms to users because it has become a cesspit of racism, fascism, and trolling.

Following an investigation, Elon Musk's X has won its fight to avoid gatekeeper status under the European Union's strict competition law, the Digital Markets Act (DMA).

On Wednesday, the European Commission (EC) announced that "X does indeed not qualify as a gatekeeper in relation to its online social networking service, given that the investigation revealed that X is not an important gateway for business users to reach end users."

Since March, X had strongly opposed the gatekeeper designation by arguing that although X connects advertisers to more than 45 million monthly users, it does not have a "significant impact" on the EU's internal market, a case filing showed.

A gatekeeper "is presumed to have a significant impact on the internal market where it achieves an annual Union turnover equal to or above EUR 7.5 billion in each of the last three financial years," the case filing said. But X submitted evidence showing that its Union turnover was less than that in 2022, the same year that Musk took over Twitter and began alienating advertisers by posting their ads next to extremists' tweets.

I am certain that Elon's stans will claim that this is evidence of his genius, but I put it down to his being a lucky moron.

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