17 February 2024

Not so Super Sunday

While Elon Musk was touting the large numbers of visitors to Ecch (Twitter) during the Superb Owl, bot tracking firm CHEQ said that its studies indicated that about ¾ of the traffic was from bots and other inauthentic sources.

So much for Elon's commitment to fighting bots:

This week, Super Bowl 2024 shattered records, with the NFL championship broadcast on CBS becoming the most-watched televised event in U.S. history.

Also riding high from the big game? Elon Musk's X. The company formerly known as Twitter published its own press release, lauding Super Bowl LVIII as one of the biggest events ever on the social media platform with more than 10 billion impressions and over 1 billion video views.

However, it appears that a significant portion of that traffic on X could be fake, according to data provided to Mashable by CHEQ, a leading cybersecurity firm that tracks bots and fake users.

According to CHEQ, a whopping 75.85 percent of traffic from X to its advertising clients' websites during the weekend of the Super Bowl was fake.

"I've never seen anything even remotely close to 50 percent, not to mention 76 percent," CHEQ founder and CEO Guy Tytunovich told Mashable regarding X's fake traffic data. "I'm amazed…I've never, ever, ever, ever seen anything even remotely close."

What, you mean that Elon and Ecch are being lying sacks of sh%$? 

Well, knock me over with a 1973 Chrysler Imperial LeBaron.

I think that the technical term for this is advertising fraud.

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