26 April 2014

Mazel Tov!

Google has fired the head of its Google+ effort, and will be redirecting its resources:
When Vic Gundotra, the head of Google+, suddenly announced his departure from Google today, many were left wondering "why" and what it meant for the future of Google+. He didn't give a reason for leaving, but according to a report from TechCrunch, the likely reason is a major shakeup for Google's social network.

In short, Google seems to be backing away from the original Google+ strategy. The report states that Google+ will no longer be considered a product that competes with Facebook and Twitter, and that Google's mission to force Google+ into every product will end. With this downgrade in importance comes a downgrade in resources. TechCrunch claims that 1000-1200 employees—many of which formed the core of Google+—will be moved to other divisions. Google Hangouts will supposedly be moved to Android, and the Google+ photos team is "likely" to follow. "Basically, talent will be shifting away from the Google+ kingdom and towards Android as a platform," the report said. The strange part is that both of these teams create cross-platform products. So if the report is true, there will be a group inside the Android team making iOS and Web apps, which doesn't seem like the best fit.

A Google spokesperson gave Ars the same statement the company gave TechCrunch: “Today’s news has no impact on our Google+ strategy—we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts, and Photos.” On Gundotra's announcement post, Larry Page wrote "we’ll continue working hard to build great new experiences for the ever-increasing number of Google+ fans."

Despite Google's denial, it makes sense for the company to back away from Google+. The social network hasn't gained the massive userbase it would need to rival Facebook, and the aggressive integration strategy has been universally hated by users. As Google gets bigger and bigger, it faces harsher scrutiny, and few things the company has done have been more disliked than Google+. According to the report, Google+'s YouTube takeover was seen as "a rocky move" even inside the company.
The G+ strategy was driven by abject terror of Facebook, and the change in direction implies that Google is no longer driven by this.

My guess is that Google sees something in the reams of data that they accumulate showing that Facebook's "threat" is of less concern.

In any case, I'm just glad that they won't continue to break their other apps in order to foist Google+ on the rest of us.


Post a Comment