12 November 2011

Who Says Irony Is Dead?

Do you remember the theatrical release of the Atlas Shrugged Movie, imaginatively named Atlas Shrugged Part I? It was first movie of a 3 part series based on Ayn Rand's magnum opus.

Yeah, I didn't think so. It left theaters so fast that I don't think that they had time to finishing the lettering on the sign.

Well, in their attempt to further
monetize their gullible objectivist fanboi base, they made a fairly substantial DVD release that they are now having to recall:

100,000 "Atlas Shrugged" DVDs have been recalled for an important danger they posed to unwary consumers: the title sheet suggested that viewers help someone out besides themselves.

Atlas Shrugged is a novel by Ayn Rand that tells the story of an alternate reality version of America where all the millionaires get sick of the government taking over their inventions so they go on strike. The original title sheet for the movie said that in it, "AYN RAND's timeless novel of courage and self-sacrifice comes to life..." This grave error posed a risk of fire. As in, it would make Ayn Rand fan's heads spontaneously immolate upon reading it. So the producers recalled the 100,000 DVDs to replace the sheet.

The new sheet will read, "AYN RAND's timeless novel of rational self-interest comes to life..." (Emphasis added.)
Needless to say, the idea that the overpaid* self-styled supermen succeeded in refuting Ayn Rand's core message and now feel ethically compelled to correct this, at significant personal cost, is just chock full of Irony.

*If they are paid at all they are overpaid.


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